Playbook · 12 minFree
The 5-Page Hub Blueprint
The exact page structure I use for expert and coaching sites — what goes on each page and why.
Resource library
Playbooks for growing online.
Free guides to get you started. Members unlock the full library of templates, swipe files and teardowns.
Member sign inTemplate · 8 min🔒 Members
Lead Scoring Starter Sheet
Score leads by qualification stage and engagement. Plug-in formulas and the thresholds I use with clients.
Templates · 20 min🔒 Members
Nurture Sequence Swipe File
Seven onboarding and nurture emails, annotated, ready to adapt to your offer.
Guide · 10 minFree
App or Website? Decision Guide
When a mobile app is worth the investment for churches, schools and communities — and when it is not.
Video series · 95 min🔒 Members
Funnel Teardown Library
Recorded teardowns of real funnels: where they leak, what I changed, and the before/after numbers.
Checklist · 15 min🔒 Members
App Launch Checklist
Store listings, push permissions, analytics and the 30-day launch plan I run for every app.
Mini-course · 40 min🔒 Members
Booking Page That Converts
Turn a calendar link into a qualifying step: questions, reminders and no-show recovery.
Worksheet · 6 minFree
Homepage Copy Formula
A fill-in-the-blanks worksheet for a headline, promise and proof section that actually converts.
How membership works
Everything I use with clients, in one place.
01
Join the community
Create your member account in the 233 community — one sign-in for everything.
02
Unlock the library
Templates, swipe files, teardowns and checklists open up instantly.
03
Get onboarded
A short welcome series walks you through what to use first for your project.